The Voice of Innovation
The Power of Crafting Unique Narratives in AgTech
"If you always do what you've always done, you'll always get what you've always got."
- Henry Ford
Most messaging in agriculture is worthless.
Not because it isn’t well thought through or thoroughly discussed, but because it isn’t anything new.
We say things like:
“The rest of the industry is using the term ‘climate smart agriculture’ so we should too.”
The p…
Keep reading with a 7-day free trial
Subscribe to Ag Done Different to keep reading this post and get 7 days of free access to the full post archives.