Too Many Hazelnuts and Telling the Right Story in Our Marketing Message

Make the most of your customer interactions by telling the most powerful stories with the most significant amount of upside...

A young boy was permitted to put his hand into a pitcher to get hazelnuts. But he took such a large fistful that he could not draw his hand out again. 

He stood, unwilling to give up a single nut and yet unable to get them all out at once. Frustrated, he began to cry.

"My boy," said his mother, "be satisfied with half the nuts you have grasped, and you wi…