Want More Results? Market The Problem
Your marketing channels aren't broken; your message is...
Your marketing channels aren't broken; your message is...
Many years ago, a British shoe manufacturer sent two salespeople to Africa to investigate and report back on market potential.
The first salesman reported, "There is NO potential here - nobody wears shoes."
The second salesman reported, "There is MASSIVE potential here - nobody wears shoes."
Most mar…
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