What Are We Doing Here?
Legendary marketing reminds everyone in your organization exactly what kind of future we’re working to bring about; it answers the question, “what are we doing here?”
The assembly line foreman at the Tickle Me Elmo factory was furious.
His newest team member, who had just started yesterday, was moving too slowly, causing significant disruptions for the rest of his crew.
He stormed into the office of the personnel manager and demanded an explanation.
“That new employee training of yours just isn’t working,” barked the fo…
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