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Dear Agriculture, We Need A Villain
Give the problem a name, a personality, and identify the emotions it elicits. Most importantly of all - make it REAL.
24 hrs ago
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Dan Schultz
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Dear Agriculture, We Need A Villain
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Upside Down: The Art of Contrarian Thinking in Agriculture
How unconventional ideas will grow the agricultural giants of tomorrow...
Apr 22
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Dan Schultz
3
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Upside Down: The Art of Contrarian Thinking in Agriculture
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Breaking Ground | Saturday Snapshot - April 1
The Art of Reframing AgTech through Innovation, Specificity, and Rejection of the Status Quo
Apr 1
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Dan Schultz
2
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Breaking Ground | Saturday Snapshot - April 1
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1,000 Songs in Your Pocket: How Language Transforms Product Perception and Market Revolution
The Power of Context in Shaping Product Success...
Apr 1
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Dan Schultz
1
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1,000 Songs in Your Pocket: How Language Transforms Product Perception and Market Revolution
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The Power of 'No': Finding Success through Specificity in Customer Relationships
Embracing Advanced Technical Specificity Over General Tools in Agriculture...
Apr 1
•
Dan Schultz
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The Power of 'No': Finding Success through Specificity in Customer Relationships
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Surfing the Unseen Waves: Challenging the Expert Consensus in AgTech Innovation
Innovation capital should be used to identify where waves are gathering that no one else can see yet and to build the team that can ride them...
Apr 1
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Dan Schultz
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Surfing the Unseen Waves: Challenging the Expert Consensus in AgTech Innovation
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March 2024
Harvesting Change: How Empathy and Service Revolutionize Agricultural Marketing
The future of marketing in agriculture is not selfish, it’s service.
Mar 18
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Dan Schultz
1
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Harvesting Change: How Empathy and Service Revolutionize Agricultural Marketing
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How Loud Are You Shouting?
Marketing done well is an exercise in humility...
Mar 10
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Dan Schultz
4
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How Loud Are You Shouting?
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The Dog, the Hare, and the Power of a New Lens
How winning companies are problem-led.
Mar 6
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Dan Schultz
1
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The Dog, the Hare, and the Power of a New Lens
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Blackjack: 21 Ways To Guarantee Failure in Agribusiness
And some ideas for how to do the opposite...
Mar 5
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Dan Schultz
4
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Blackjack: 21 Ways To Guarantee Failure in Agribusiness
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February 2024
From Betamax to AgTech: How Falling in Love with Problems, Not Products, Unlocks Market Dominance
A Guide to Avoiding the Common Traps of Product-led, Brand-led, and Customer-led Approaches in Agribusiness
Feb 23
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Dan Schultz
5
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From Betamax to AgTech: How Falling in Love with Problems, Not Products, Unlocks Market Dominance
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Innovation Agriculture: Strategies for Distinct Language, Market Creation, and Scalable Solutions | Saturday Snapshot - February 3rd
Strategies for Distinct Language, Market Creation, and Scalable Solutions...
Feb 3
•
Dan Schultz
3
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Innovation Agriculture: Strategies for Distinct Language, Market Creation, and Scalable Solutions | Saturday Snapshot - February 3rd
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