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The Everyone Trap
Escaping Mediocrity by Choosing Who You Serve
Jun 14
•
Dan Schultz
1
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The Everyone Trap
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The Butt Fumble Effect: Why A Lack of Certainty Is Killing Brands in Agriculture
In agriculture, decisions aren’t made on data alone—they’re made on the fear of repeating the last mistake.
Jun 6
•
Dan Schultz
3
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The Butt Fumble Effect: Why A Lack of Certainty Is Killing Brands in Agriculture
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May 2025
The Race to the Middle: Why Most Ag Companies Are Competing for Second Place
Why Ag Innovation Stalls When Companies Obsess Over Competitors Instead of Customers
May 28
•
Dan Schultz
2
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The Race to the Middle: Why Most Ag Companies Are Competing for Second Place
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How to Regain Influence in a Market That’s Already Made Up Its Mind
The strategic advantage of framing, not persuasion—why the future belongs to those bold enough to break the frame.
May 19
•
Dan Schultz
2
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How to Regain Influence in a Market That’s Already Made Up Its Mind
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Ag Retail Doesn’t Need Better. It Needs Different.
Why safe strategies stall, bold choices spread, and reverse benchmarking is your new unfair advantage.
May 5
•
Dan Schultz
3
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Ag Retail Doesn’t Need Better. It Needs Different.
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Good AgTech Marketer/Bad AgTech Marketer
What Sets Great AgTech Marketers Apart from the Rest
May 2
•
Dan Schultz
5
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Good AgTech Marketer/Bad AgTech Marketer
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April 2025
The Missing Link in Our Commercial Strategies
Why It’s Time to Stop Designing for a Customer That’s Never Existed
Apr 22
•
Dan Schultz
3
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The Missing Link in Our Commercial Strategies
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2
Build the Flywheel. Not the Funnel.
How category design helps you pull demand instead of chasing it.
Apr 9
•
Dan Schultz
4
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Build the Flywheel. Not the Funnel.
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How Ideas Spread: From Cornfields to Coffee Shops
Why the right story—shared in the right words—matters more than any sales pitch when it comes to driving real adoption.
Apr 3
•
Dan Schultz
4
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How Ideas Spread: From Cornfields to Coffee Shops
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2
March 2025
Competition Derangement Syndrome: The Silent Killer of AgTech Innovation
The real threat to your company isn’t the competition—it’s your response to it.
Mar 25
•
Dan Schultz
5
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Competition Derangement Syndrome: The Silent Killer of AgTech Innovation
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2
Stop Competing. Start Creating: Why AgTech Needs Category Design
The Category Design Imperative in Agriculture
Mar 13
•
Dan Schultz
2
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Ag Done Different
Stop Competing. Start Creating: Why AgTech Needs Category Design
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Born to Run—Not to Follow
Why Legends Don’t Compete...They Create
Mar 11
•
Dan Schultz
5
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Born to Run—Not to Follow
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