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People Don’t Buy Products. They Buy a New Identity.
Why your customers aren’t looking for features or benefits—they’re looking for transformation.
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Dan Schultz
Farming the Future: Aristotle’s Guide to Innovation in Agriculture
In order for a different future to occur, we must imagine what is possible, live in the future, and make a compelling argument for why the rest of the…
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Dan Schultz
Why Your Customers Don’t Care About Kansas (And What to Do About It)
If you want to persuade, first seek to understand. If you want to lead, first listen. And if you want loyalty, start by showing up consistently.
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Dan Schultz
How To Give Away $735,000...
...And Keep Your Soul
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Dan Schultz
Drowning in Guarantees, Starving for Promises
All effective marketing makes a unique promise. It’s time we started crafting ours.
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Dan Schultz
Close The Category Gap
Why Pedal Faster When You Can Win?
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Dan Schultz

December 2024

Five Pillars of Great AgTech Brands in 2025
How the Best AgTech Brands Will Stand Out, Inspire, and Lead in 2025
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Dan Schultz
Agtech Doesn’t Need More Data—It Needs More Imagination
The future of agriculture depends on bold ideas and creative thinking.
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Dan Schultz
Good AgTech Marketer/Bad AgTech Marketer
What Sets Visionary AgTech Marketers Apart from the Rest
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Dan Schultz
How the Consumer Reports Mindset Is Wrecking Agricultural Marketing
Why doubling down on flawed models leads to stagnation instead of innovation
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Dan Schultz
Designed to Spread
Making Your Product Impossible to Ignore
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Dan Schultz
Creating the Future
Break Free from the Competition and Build a Movement That Matters
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Dan Schultz
© 2025 Daniel Schultz
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