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Why Your Customers Don’t Care About Kansas (And What to Do About It)
If you want to persuade, first seek to understand. If you want to lead, first listen. And if you want loyalty, start by showing up consistently.
8 hrs ago
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Dan Schultz
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Why Your Customers Don’t Care About Kansas (And What to Do About It)
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How To Give Away $735,000...
...And Keep Your Soul
Jan 13
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Dan Schultz
3
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How To Give Away $735,000...
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Drowning in Guarantees, Starving for Promises
All effective marketing makes a unique promise. It’s time we started crafting ours.
Jan 8
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Dan Schultz
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Drowning in Guarantees, Starving for Promises
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Close The Category Gap
Why Pedal Faster When You Can Win?
Jan 7
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Dan Schultz
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Close The Category Gap
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December 2024
Five Pillars of Great AgTech Brands in 2025
How the Best AgTech Brands Will Stand Out, Inspire, and Lead in 2025
Dec 27, 2024
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Dan Schultz
2
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Five Pillars of Great AgTech Brands in 2025
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Agtech Doesn’t Need More Data—It Needs More Imagination
The future of agriculture depends on bold ideas and creative thinking.
Dec 23, 2024
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Dan Schultz
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Agtech Doesn’t Need More Data—It Needs More Imagination
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Good AgTech Marketer/Bad AgTech Marketer
What Sets Visionary AgTech Marketers Apart from the Rest
Dec 20, 2024
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Dan Schultz
3
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Good AgTech Marketer/Bad AgTech Marketer
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How the Consumer Reports Mindset Is Wrecking Agricultural Marketing
Why doubling down on flawed models leads to stagnation instead of innovation
Dec 9, 2024
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Dan Schultz
2
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How the Consumer Reports Mindset Is Wrecking Agricultural Marketing
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Designed to Spread
Making Your Product Impossible to Ignore
Dec 5, 2024
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Dan Schultz
4
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Designed to Spread
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Creating the Future
Break Free from the Competition and Build a Movement That Matters
Dec 3, 2024
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Dan Schultz
1
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Creating the Future
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Metric Malfunction
How Misguided Measurements Derail Success
Dec 2, 2024
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Dan Schultz
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Metric Malfunction
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November 2024
Real Marketing Starts with Bold Choices
The Road to Success is Paved with Mistakes Well-Handled...
Nov 25, 2024
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Dan Schultz
5
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Real Marketing Starts with Bold Choices
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