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The Marketer's Job
Why Blair Warren's famous sentence is really about empathy.
Jul 2
•
Dan Schultz
3
June 2026
Before We Can Be Seen
Why the first discipline of great marketing isn't attracting attention—it's giving it.
Jun 30
•
Dan Schultz
3
1
Three Questions Every CEO Should Be Asking About Marketing Right Now
Why “better” won’t win and “different” is the only way forward...
Jun 28
•
Dan Schultz
3
Ellison's Law
Why sounding like everyone else is the fastest way to become a commodity.
Jun 27
•
Dan Schultz
4
1
Exit, Voice, and Loyalty
The fundamental difference between managing customers and leading them.
Jun 25
•
Dan Schultz
4
Stop Selling Features. Start Making Promises.
How a single line changed L’Oréal forever - and why your marketing needs to do the same.
Jun 25
•
Dan Schultz
6
2
The Problem With A Squishy Point of View
Your customers can't create your category for you; they can only tell you how to incrementally improve it once you’ve begun building.
Jun 23
•
Dan Schultz
2
Waldsterben and The Process of Building Trust
The Difference Between Harvesting Trust and Building It...
Jun 22
•
Dan Schultz
3
1
The Chains We Forge
How Our Success Can Become a Constraint
Jun 21
•
Dan Schultz
2
2
The Organizing Principle
Technology changes industries when it changes what they're organized around.
Jun 20
•
Dan Schultz
7
4
1
The John Deere Hotel
The difference between a logo and a promise.
Jun 19
•
Dan Schultz
8
3
1
The Everyone Trap
Escaping Mediocrity by Choosing Who You Serve
Jun 19
•
Dan Schultz
6
1
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