Ag Done Different

Ten Characteristics of Great Marketing

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Oct 12 • Dan Schultz

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What Will They Say?

“Shouldn’t we be doing field signs?”

Oct 10 • Dan Schultz

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Six Reasons Why Ag Companies Should Aim to be Category Kings...And Why You Should Start Today.

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Oct 7 • Dan Schultz

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The Market Trap: Mistaking the Way Things Are for the Way They Have to Be

How Challenging Old Assumptions Creates New Demand...

Oct 6 • Dan Schultz

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The Sword of Damocles: What Your Customer Really Wants

“In this world there are only two tragedies.

Oct 5 • Dan Schultz

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September 2026

Blah, Blah, Blah

Howard Schultz and the power of language to shape change.

Sep 29 • Dan Schultz

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Who Are You?

How to tell your story in a way that gives customers a reason to care.

Sep 24 • Dan Schultz

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August 2026

The Chicken Salad Test

“The essence of strategy is choosing what not to do.”

Aug 25 • Dan Schultz

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What Does Your Customer Want?

Why the best company stories begin with the future the customer is trying to create.

Aug 24 • Dan Schultz

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July 2026

The Language Trap

Why AgTech Companies Build the Future While Describing the Past

Jul 23 • Dan Schultz

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Ballistic Chickens: The Need For New Frameworks in Agriculture

If you don’t tell your customers how to deploy your product or how they can succeed using it, then you will have built an expensive paperweight, a great…

Jul 22 • Dan Schultz

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What They Think You Think

Why every customer interaction teaches people what your brand thinks of them.

Jul 21 • Dan Schultz

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