Another thought provoking article. You refer a lot in your literature to creating success for clients, e.g. this paragraph in the article - 'Our mission as companies should be to generously re-write the story inside the heads of our ideal customers so that they can defeat the false beliefs holding them back from success.'
My question is, we and they themselves perceive many of our customers and potential customers as quite successful farming businesses. Have the latest equipment, have many assets on and off farm, own their own planes etc. So how do you re-write the story in their heads so they can defeat the false beliefs? As many farmers that are not successful would not be perceived as an ideal customer as they can't pay their bills?
Hi Craig, sorry for the slow reply here! I would recommend examining three critical questions about your offer:
1. What problem do you solve?
2. Who is it for?
3. What is the change you're making for them?
Because even the best farmers have something to improve. In my experience, that is why they are the best. Where are the best farmers in your area struggling most? Where are their blind spots? Answering that and ensuring that you design a tightly organized story around the problem you solve, the person you solve it for and the change you enable will give you the best odds at breaking through the noise.
Hi Dan,
Another thought provoking article. You refer a lot in your literature to creating success for clients, e.g. this paragraph in the article - 'Our mission as companies should be to generously re-write the story inside the heads of our ideal customers so that they can defeat the false beliefs holding them back from success.'
My question is, we and they themselves perceive many of our customers and potential customers as quite successful farming businesses. Have the latest equipment, have many assets on and off farm, own their own planes etc. So how do you re-write the story in their heads so they can defeat the false beliefs? As many farmers that are not successful would not be perceived as an ideal customer as they can't pay their bills?
Welcome your thoughts.
Thanks
Craig
Advanced Nutrients
Hi Craig, sorry for the slow reply here! I would recommend examining three critical questions about your offer:
1. What problem do you solve?
2. Who is it for?
3. What is the change you're making for them?
Because even the best farmers have something to improve. In my experience, that is why they are the best. Where are the best farmers in your area struggling most? Where are their blind spots? Answering that and ensuring that you design a tightly organized story around the problem you solve, the person you solve it for and the change you enable will give you the best odds at breaking through the noise.