Even Southwest—who once proudly stood apart, turning a profit while others bled—has caught a case of competition derangement syndrome.
Scrapping “bags fly free” isn’t just a tweak; it’s the beginning of their identity unraveling. In trying to be like the others, they risk becoming just another seat in the sky.
Maybe they could use a little time inside your mind.
Spot on as usual, Dan.
Even Southwest—who once proudly stood apart, turning a profit while others bled—has caught a case of competition derangement syndrome.
Scrapping “bags fly free” isn’t just a tweak; it’s the beginning of their identity unraveling. In trying to be like the others, they risk becoming just another seat in the sky.
Maybe they could use a little time inside your mind.
I agree 100% Adam! Keeping what makes you different is always a fight! I hope the right side wins at Southwest.