Another really insightful article Dan. I think the great companies embrace the outside looking in approach to ensure they aren't operating in an echo chamber. Running a marketing agency, I feel like I'm coming at this with bias, but it is at least a part of the solution companies should consider - get outside opinions, bring in outside strategists and challenge your own perceptions against that backdrop.
Another really insightful article Dan. I think the great companies embrace the outside looking in approach to ensure they aren't operating in an echo chamber. Running a marketing agency, I feel like I'm coming at this with bias, but it is at least a part of the solution companies should consider - get outside opinions, bring in outside strategists and challenge your own perceptions against that backdrop.
Thanks, Darcy! Appreciate you reading along!
Thanks for your thoughts, Gavin! I think you're right, but I guess we’ll have to see what the execution looks like! Whats next for you?