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The Everyone Trap
Escaping Mediocrity by Choosing Who You Serve
 • 
Dan Schultz
The Butt Fumble Effect: Why A Lack of Certainty Is Killing Brands in Agriculture
In agriculture, decisions aren’t made on data alone—they’re made on the fear of repeating the last mistake.
 • 
Dan Schultz
The Race to the Middle: Why Most Ag Companies Are Competing for Second Place
Why Ag Innovation Stalls When Companies Obsess Over Competitors Instead of Customers
 • 
Dan Schultz
How to Regain Influence in a Market That’s Already Made Up Its Mind
The strategic advantage of framing, not persuasion—why the future belongs to those bold enough to break the frame.
 • 
Dan Schultz
Ag Retail Doesn’t Need Better. It Needs Different.
Why safe strategies stall, bold choices spread, and reverse benchmarking is your new unfair advantage.
 • 
Dan Schultz
The Missing Link in Our Commercial Strategies
Why It’s Time to Stop Designing for a Customer That’s Never Existed
 • 
Dan Schultz
2
Build the Flywheel. Not the Funnel.
How category design helps you pull demand instead of chasing it.
 • 
Dan Schultz
Ag Done Different
Ag Done Different
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