Segways, Delusions, and Lies | Saturday Snapshot - May 20th
This Week's Snapshot: A GTM Webinar You Shouldn't Share, Segways in AgTech, The Disruption Delusion, and "Better" Is A Lie
Happy Saturday!
Here’s what’s in this week’s snapshot:
The Secret to Gaining A Positively Unfair Advantage In Your Go-To-Market
I want to share at the top that I’ll be running a webinar in partnership with my friends at The Combine this week on “The Secret to Gaining A Positively Unfair Advantage In Your Go-To-Market.” I am really looking forward to it and would love to have you join!Segways in AgTech
This post really seemed to resonate with a lot of people as I received a fairly significant response on it, with people strongly agreeing and disagreeing. I think it’s worth putting it back up as a reminder that our success in business and in life will entirely depend on what those we seek to serve believe about the problem we solve.The Disruption Delusion - Who Will You Serve?
Most companies believe that their biggest problem is distribution…more users, more eyeballs, more top-of-funnel activity, and more TAM. But the difference is made by first seeking the few; the goal is to find your people, the ones who want the change you seek to make.There’s a lie that is destroying most businesses today. In fact, research indicates that it is robbing your company of between 40 and 60 percent of your sales revenue.
What is it? The ridiculous battle over the lie of “better.”