Quote of the Week
“The real voyage of discovery consists not in seeking new landscapes but in having new eyes.”
- Marcel Proust
Here’s what’s in this week’s snapshot:
Identifying the Villain: A Call for Boldness and Clarity in AgTech Marketing
SPECIAL OFFER - Register for “A Message That Moves”
Rethinking AgTech
Identifying the Villain: A Call for Boldness and Clarity in AgTech Marketing
The biggest problem in agtech today is that most companies have failed to identify the right villain.Or worse, they identify no villain at all.
SPECIAL OFFER - Register for “A Message That Moves”
Here’s the truth: there is a small group of people who control everything.
They run businesses, get elected to boards and public office, and make decisions the rest of us have to live with.They’re not evil geniuses or power-hungry villains; they just know something the rest of us don’t yet – they know how to make and shape movements around their businesses and ideas.
They have decided that the future isn’t going to look just like the present and have unlocked the secret to creating lasting change.
So, the big question is this: how can entrepreneurs like us, who are running businesses shaping the future of agriculture, who are building at the intersection of atoms and bits, how do we market in a way that lets us cut through the noise and build a movement for change? That is the question, and my course, "A Message That Moves," will give you the answers.
Join me to get your messaging right in 2024.
Registration closes THIS FRIDAY December 22nd; the class kicks off the week of January 2.
Since you’re a subscriber, I am offering you a HUGE discount on this course. Join me and a handful of other agricultural leaders to up-level your marketing message in 2024!Normal Price:
$3,999
Your Price: $1,997Enter code at checkout: Insights2024
Rethinking AgTech
No one needs agtech.🚫 You don’t need more data on your fields.
🚫 You don’t need more supply chain transparency.
🚫 You don't need new biologicals.
Unless...✅ You have a problem that can only be solved with more granular data-driven decisions.
✅ You are missing out on opportunities by not seeing your supply chain.
✅ You have a limitation in your soils or a field productivity problem that conventional inputs aren't properly addressing.
Thanks for reading AgTech Marketing Insights where we’re vehemently opposed to telling boring stories, sales pitches thoughtlessly read off spec sheets, oversold technobabble, undersold innovation, and venture money wasted on vanity marketing metrics.
Please don’t share this newsletter with companies who would prefer to keep droning on about incremental improvement instead of building movements.
You know who I’m talking about.