True Believers: The Niche Advantage in a Generalized World | Saturday Snapshot - October 21st
The Power of Going From Many to Meaningful
Quote of the Week
“It isn't that they can't see the solution. It is that they can't see the problem."
- G.K. Chesterton
Here’s what’s in this week’s snapshot:
From Mass Markets to True Believers
Differentiate, Don’t Compete
Quicksand, the Graveyard Spiral, and the Danger of Losing Your Horizon
From Betamax to AgTech
From Mass Markets to True Believers
Agriculture doesn't need more minimally viable products, we need more companies to start serving minimally viable markets.
Differentiate, Don’t Compete
What is your anchor?
What idea do you want your customers to use when they conceptualize your solution?
Quicksand, the Graveyard Spiral, and the Danger of Losing Your Horizon
On Friday, July 16, 1999, at 8:38pm, a plane piloted by John F. Kennedy Jr., carrying his wife and sister-in-law, flew out of Fairfield, New Jersey, bound for Martha's Vineyard.
At 9:41pm, the plane crashed, nearly nose-first, into the Atlantic Ocean, just a few miles from their intended destination.
Picture this: It's the early 1980s. MTV is a cultural phenomenon, Indiana Jones is every kid's hero (not yet everyone's elderly grandfather), leg warmers are the new fashion craze, and Sony's Betamax is rapidly losing ground in the home video market.
How did Sony, a technology titan with a high-quality product and a powerful brand, come to surrender its dominance?