Sitemap - 2022 - Ag Done Different
Sherlock Holmes, West Virginia Coal Mining, and the Power of Reframing the Problem
Better vs. Something New: A Parable About Creating Different
The Stag at the Pool and the Power of Context
The Birds, the Beasts, and the Bat: The Power of Taking a Position
Think Different: The Value of Being One of a Kind
Thunder to Lightning: Why Marketing Needs a Purpose
The Dog, the Hare, and the Power of a New Lens
Want to Create Change? Challenge the Premise
The Problem With A Squishy Point of View
The Danger in Assumptions: What to Do When You Want People to Care About What You Do
Want More Results? Market The Problem
The Bishop, The Priest, and Creating Demand
Hidden In Plain Sight – Why Great Products Need Great Categories
The Two Young Fish and The Importance of Creating a Point of View
Why Most AgTech Marketing Fails
Solutions for Nobody: The Oversized Total Addressable Market
Nobody Wants Your Product-Centric Story
The Cat, The Fox, and the Unfocused Value Proposition
The Blind Man, The Poet, and Re-Framing How We Share News
Escaping the “Better Product Cult”
Banishing Thought: Why Most Marketing Fails
The North Wind, The Sun, and Creating Great Marketing
One AgTech Marketer’s Point of View
Sell Your Difference: The Story of Building Better Roads
Know Thyself: A Philosopher's Guide to AgTech Marketing
Dear AgTech, We Need A Villain
Too Many Hazelnuts and Telling the Right Story in Our Marketing Message
Potatoes and the Power of Pre-Frame
Sisyphus and the Lie of Creating Traffic
The Ancient Secret to Not Letting AgTech Marketing Die Poolside
How to Know When Your Marketing Has Gone Stale
Johnny Cash on Marketing AgTech
Dear AgTech, We Need A Villain
The Fox, Sour Grapes and Building Better Agtech